49. Sapporo Brewery in Canada
Sapporo is the largest Brewery in Japan. In 2007, they purchased Sleeman Brewery and started expanding their business in Canada. In order to appeal Sapporo Beer to Canadians, Sapporo created 2 minutes long commercial.
The commercial is titled “Legendary Biru” (Biru means beer). The commercial is very “Japanesey”. There are Sumo wrestlers, Samurai, Japanese drum players, geisha… Sapporo brands themselves as Japanese Beer brand.
I found comments of creators here
“The original concept was to create an other-worldly visual experience that would gradually tell the story of how Sapporo beer is crafted” Co-director, Gary Thomas said.
I really liked this commercial, because of its high-quality. The images are beautiful and cool. Music is also amazing. Many people are moving in the screen, so I repeated many times to see. I believe Canadian people also love this commercial.
I also found a making video. It’s also fun to watch!!
I am happy that creators did research Japanese culture very well. Sometimes I see the misunderstood Japanese image, movie in other countries. However, the commercial introduces true Japanese cultures.
by the way there is no Samurai or Ninja in Japan anymore…
