48. Manga + Commercial
Cosmetic Company, Shiseido, used Japanese comic artist when launch of their brand UNO’s new Deodorant Body Spray. Comic artist is Takehiko Inoue, famous for “SLAMDUNK” and “VAGABOND”. His comic is released in the U.S., so you may know him.
I think it is clever to pick Takehiko Inoue, because the products’ target audience (12-30 yrs old male) had read his comic. I can say that 100% of men of my generation know his comic “SLAMDUNK”, and 99% of them had read it. He is that much popular in Japan!! That means this commercial can get attention from all of the target audience. Also, Takehiko Inoue’s drawing style is real, not like other comic artists. Audience will think “I want to be a cool guy like that!!”.
Takehiko Inoue drew picture for other UNO commercials.
Hairstyling
Making video of commercial
