43. Animal mascot

There are so many companies that using animal mascot character. I want to introduce one Japanese company which has great mascot. Yamato Unyu is a logistics service company like FedEx in the U.S. Their mascot is black cat. Sometime people started to call Yamato Unyu with a nickname “Black cat Yamato”.

I thought it is a great idea courier service company picked a cat as mascot, because it tells company goes to anywhere to deliver like a cat.

This is a recent Yamato’s TV commercial. It is funny and cute. Also, I see message from Yamato, “we go to anywhere like a cat”

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